Diana Churritos Corn Curls

The flavor of Diana Churritos Corn Curls is precise and direct — it’s not overly cheesy or artificially spicy. You’ll get a toasted corn base, lightly coated with salty seasoning and hints of queso flavor. The crunch is firme, not soft, and doesn’t leave a greasy aftertaste. There’s no confusing sweetness; it’s 100% savory with Latin vibes. The seasoning powder feels balanced, not overwhelming.

Compared to American cheese puffs, churritos Diana salvadoreños have a deeper corn taste and a drier, more natural crunch. They’re ideal for palates that appreciate authenticity over artificial intensity.

Best pairings for Diana Churritos Corn Curls

You can totally enjoy churrito Diana solo, but aquí van algunas buenas combos:

Drinks that pair well:

• Cold Central American beers like Pilsener or Suprema
• Sparkling water with limón
• Fresh maracuyá or tamarindo juice (sin azúcar)

Food pairings:

• Add them as a crunchy topping in tacos or burritos
• Mezcla them into ensaladas de col or guacamole
• Pair con quesito fresco o plátanos fritos

Snack mixes:

• Mix with roasted peanuts or yuca chips
• Combine with salsa roja for dipping
• Serve as garnish on sopa de frijol or crema de elote

The story behind Diana Churritos Corn Curls

Diana Churritos Corn Curls started gaining ground in the 2000s as part of the snack expansion by Productos Diana. They wanted to offer a traditional product with mass appeal — simple, economic, and full of flavor. El Salvador was the test market, y luego se expandió por toda Centroamérica.

According to Kantar 2023, over 64% of urban households in El Salvador and Guatemala consume snacks like churritos Diana El Salvador weekly. The strong demand for corn-based snacks con sazón led to the rapid growth of this line.
Today, Diana Churritos are present in more than 10 countries and are sold both in family-size and pocket formats.

Brand history: Diana’s long tradition

Founded in 1951, Productos Diana began in a small workshop in San Salvador. At first, they sold plataninas and dulces tradicionales. By the ’90s, they had become a leading brand in the region, known for snacks auténticos like Diana Churritos Corn Curls.
Today, the Diana Churritos Corn Curls brand website shows a diversified catalog with over 60 products. The company exports to the U.S., Spain, and several Latin American countries. It supports local agriculture, especially maíz, and has implemented recyclable packaging lines since 2017.
In 2023, spicy and salty products represented over 30% of Diana’s total sales.