Jalapeños Diana

Jalapeños Diana aren’t just “spicy”—their flavor is a lot more specific:

• Medium heat: They won’t burn your mouth, but you’ll feel the kick on your tongue right away. The chili isn’t fresh—it’s dried, with a smoky, deep profile.
• Tangy punch: The powder has citric acid, which gives it a pickled vibe and really brings out the jalapeño flavor.
• Balanced saltiness: Salty enough to enhance the taste, but it won’t overpower it.
• Toasty corn base: Thin, dry, crispy corn chip with a little oil, but not greasy at all.

This isn’t a bland or “light” snack. It’s made for Central American taste buds—folks who are used to bold, strong flavors. Compared to other chips like Diana’s Jalapeño Tortillitas, this one’s more consistent: no sauces, no moisture, just straight flavor.

What Can You Pair Jalapeños Diana With?

You can totally enjoy them solo, but in El Salvador, people often pair them up for a fuller experience:
With Salvadoran curtido: Pickled cabbage with vinegar and carrots. The tang brings out the chili even more—great if you want more complexity.

• With sour cream or soft cheese: Helps smooth out the heat, especially if you’re munching on a whole bag.
• With cold beer or soda: Drinks like Kolashanpan or Suprema are common go-tos.
• As a topping on soups or bread: Some folks sprinkle them on bean sandwiches or soups to add crunch and spice.

This kind of mix-and-match is super common in places like San Salvador, Santa Ana, and Soyapango, where you’ll find Jalapeños Diana with curtido being sold at street stands or neighborhood shops.

Product Story: From Local Snack to Regional Favorite

There’s no exact public launch date, but Jalapeños Diana started popping up in Salvadoran stores in the early 2000s. They were created to fill a gap: a corn chip with real heat and a more “grown-up” flavor—different from the sweet or mild snacks usually aimed at kids.

A 2019 study by Kantar showed that 65% of Salvadoran households eat at least one salty snack per week, and spicy flavors are the top pick for people aged 18 to 35. Jalapeños Diana nailed that market and still hold strong.
They gained popularity fast thanks to their affordable price, consistent quality, and unique flavor. Now, you can find them in Guatemala, Honduras, and the U.S., especially in areas with large Central American communities.

The Story of Diana: From El Salvador to Latin America

Productos Diana is one of the region’s most iconic brands. Founded in El Salvador in 1951 as a small candy shop, today it produces over 300 products, from snacks and candy to cereals and drinks.
Diana now operates in 18+ countries, with factories in El Salvador, Guatemala, and Nicaragua, and distribution across the U.S.—especially in cities like L.A., Houston, and New York.

Jalapeños Diana are part of their savory snack line, which includes hits like Churritos Corn Curls, Quesitos Diana, and Nachos Diana. Each product is tailored to local tastes, with carefully tuned levels of salt, fat, and spice based on what people in each region prefer.
Diana also stands out for its community work. In 2023, Kantar’s BrandZ study named Diana one of the Top 10 most loved brands in Central America.